Integrated Campaigns

Multi-channel storytelling that builds momentum and drives results.

I specialize in integrated, multi-platform storytelling: shaping clear, compelling narratives and carrying them thoughtfully across channels. I work fluently in both long-form and bite-size formats, using words and visuals to bring stories to life through magazines, websites, newsletters, social, video, and live experiences.

My experience includes leading brand-extension work, producing 26 issues of GRAY magazine as Director of Editorial and Content Strategy at GRAY Media, and revamping the marketing and communications ecosystems of two legacy Seattle schools as Marketing and Communications Director.

The case studies below show how strategic narrative and creative execution can extend reach, amplify meaning, and move audiences to engage, support, and participate.

Case Studies

GRAY Awards
Brand extension, editorial strategy, experiential storytelling. An international design awards program that expanded reach and reinforced cultural leadership.
$60M Capital Campaign Launch
Fundraising narrative and community momentum. Multi-channel stories and communications supporting a landmark capital campaign and campus expansion.
Dwell x Brand Partners
Sponsored content with editorial integrity. High-impact video projects at the intersection of storytelling and brand marketing objectives.
SAAS Summit
Thought leadership, live events, alumni engagement. Biannual series convening community around pressing global issues.