Elevating stories, campaigns, & brands with purpose

JAIME GILLIN

Strategic Communications & Storytelling

Photo by Andrew Vanasse

Over 20+ years, I've worked across journalism, media, and mission-driven organizations. In senior leadership roles I've…

Led communications, marketing, and content strategy
Shaped brand narrative and executive voice for organizations clarifying what they stand for
Conceived and run integrated, multichannel campaigns
Built editorial teams and launched magazines, publications, and impact reports
Reported stories from around the globe, grounding my work in curiosity, empathy, and cultural fluency

What They Say

Jaime is a strong, business-savvy, motivating leader who easily manages a high volume of work including large, complex projects. As GRAY’s director of editorial and content strategy, Jaime quickly distilled our brand objectives and implemented new processes and standards. She honed our voice and tone, and successfully introduced new revenue-generating products and strategic partnerships. Under her creative co-direction, our brand reach and revenue grew exponentially.

Shawn Williams

Founder/CEO of GRAY Media

Integrated Campaigns

Narrative, Voice, and Content Leadership

Multi-channel storytelling that builds momentum and drives results.

GRAY Awards

Brand extension, editorial strategy, experiential storytelling. An international design awards program that expanded reach and reinforced cultural leadership.

$60M Capital Campaign Launch

Fundraising narrative and community momentum. Multi-channel stories and communications supporting a landmark capital campaign and campus expansion.

Dwell x Brand Partners

Sponsored content with editorial integrity. High-impact video projects at the intersection of storytelling and brand marketing objectives.

SAAS Summit

Thought leadership, live events, alumni engagement. Biannual series convening community around pressing global issues.

Editorial & Global Storytelling

I come from journalism, and that foundation still informs everything I do. Whether reporting for The New York Times or shaping brand narratives, I bring editorial rigor and creative clarity to every project.

Jaime Gillin