Dwell x Strategic Brand Partnerships
At Dwell, alongside my role as Deputy Editor, I served as lead producer for a series of high-impact sponsored video projects developed in close partnership with advertisers. My work sat at the intersection of editorial integrity and brand marketing objectives, ensuring each collaboration aligned with Dwell’s values while delivering compelling, story-driven content for partners.
My Role and Scope:
- Editorial leadership and creative direction for branded content
- Concept development, narrative framing, and story development
- Production leadership, including field reporting, interviews, and crew coordination
- Close partnership with internal marketing teams and external stakeholders
Campaigns in Actiom
Sub-Zero | “Preserve What Matters”
For Sub-Zero’s Preserve What Matters campaign, I traveled with a production crew to Iowa to produce a short documentary on the restoration of the historic Keokuk Union Depot, winner of the Dwell × Sub-Zero Rethinking Preservation Award. I led story development, on-site reporting, interviews, and editorial direction, shaping a narrative that highlighted preservation, craftsmanship, and community impact.
Mercedes-Benz | The Modern Family
I also partnered with Mercedes-Benz on The Modern Family, producing a series of sponsored videos centered on family tours of notable modern homes. The project paired aspirational design storytelling with intimate, human-scale narratives that felt native to Dwell’s audience across digital platforms.
Results
Across these partnerships, I demonstrated how strong editorial leadership and thoughtful storytelling can elevate branded content—creating work that resonated with audiences while strengthening long-term relationships between media and mission-aligned brands.